In 1872, Peder Jebsen travelled through the small village of Dale, located close to the city of Bergen on the west coast of Norway. He had years of experience with the textile industry and had studied modern production methods in England. Peder Jebsen recognized Dale as an ideal place to establish a premium textile production facility utilizing the valley’s potential for natural hydro power - and the easy access to Norwegian wool. He secured the rights for the local waterfalls and soon thereafter, steamboats loaded with new machines from England arrived in Dale. The Dale of Norway textile facility was completed in 1879 and has remained active in the Dale village ever since. From the beginning, Jebsen was able to combine his knowledge of modern textile production and focus on premium wool – creating the designs and quality that has been Dale of Norway’s trademark since 1879.