Official Olympic and World Championships sweaters since 1956.
Norwegians are not known for boosting their credentials, but we actually have to turn up the volume on this one. Did you know we have made official sweaters for the national Norwegian Cross-Country ski team for every single Winter Olympics and World Ski Championships since 1956? That is every single – since nineteen-fifty-six? Later we have regularly made official sweaters for the national Norwegian Alpine team as well.
Norwegians are said to be born with skis on their feet. And since the 1956 Cortina d’Ampezzo Winter Olympics these skis have been accompanied by a Dale sweater.
It has been a truly impressive row of legendary ski athletes carrying a Dale sweater and a medallion – or several – around their necks.
No wonder our team sweaters remain popular years after the Olympic Fire has been put out and the spectators have left for home. They have become iconic collector’s items.
We cannot emphasize enough how important these team sweaters have been in the process of making Dale of Norway an internationally renowned brand. There have been so many highlights. Branding-wise, the 1994 Lillehammer Winter Olympics and the 2002 Salt Lake City Winter Olympics stands out as the two most important events for us.
Even though we love ski and winter, we surely embrace the summer. For the first time since 1992 we have made an official team sweater for a Summer Olympics. Our Tokyo sweater is the official team sweater for the Norwegian participants in the 2022 Tokyo Summer Olympics and Paralympics.