Our iconic Setesdal sweater and jacket are adorned with Norwegian-made decorative ribbons from Møre Bånd & Vev. These colorful woven ribbons are made by this small family business located in Tingvoll on the north-west coast of Norway.
Decorative ribbons were originally used on traditional Norwegian folk costumes known as bunad. Thus, they are strongly rooted in Norwegian tradition and culture. The ribbons on our Setesdal sweater and jackets carries the pattern from one of our most popular folk costumes, the Setesdal bunad.