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Know our wool

Merino wool is a lighter and finer wool quality than other types of sheep’s wool. The smaller the diameter of the fiber, the lighter and softer the garment gets. (Diameters are measured in microns – micrometer). Being soft and comfortable to the skin, merino wool is excellent for next-to-skin garments as well as mid-layer garments.

Merino wool holds great insulating properties. Merino wool garments are both soft and warm. It also holds great elasticity and shape retention.

Our merino wool comes from certified farmers in South America, New Zealand and Australia. The wool is of the highest quality and complies with strict standards for animal welfare. Naturally, our merino wool is mulesing-free.

Fun fact: The fibers in Norwegian wool are thicker than in merino wool solely because of the Norwegian climate. If you place a Merino sheep in Norwegian pastures, its wool will gradually adapt to the cooler climate. The outcome would be merino wool with properties that resembles those of the Norwegian wool.