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Know our wool

Norwegian wool is renowned for its unique brilliance, strength and longevity. It holds more volume than lighter wool qualities, making it a superb insulator. Due to the sheep’s natural mountain life, Norwegian wool is one of the world’s most animal-friendly textile fibers. Our Norwegian wool comes from sheep known for roaming freely in the vast Norwegian hillsides while grazing in natural pastures.

Garments with longer lifespan is a key factor to achieve a more sustainable lifestyle. The harsh Norwegian climate generates a wool quality with exceptional long-lasting properties and a crisp, appealing look. Combined with our advanced knitting techniques, the outcome is beautiful garments which consistently retains their fit and shape. In addition, Norwegian wool is less susceptible to pilling. As a result, our sweaters and jackets made of Norwegian wool will keep their fresh look year after year, and thus are often handed down to the next generation. Norwegian wool is excellent for durable mid- and outer-layer knitwear.

Our Norwegian wool is certified with the Norwegian Svanemerket (Swan label) as proof of animal-friendly treatment and minimized use of chemicals. Norwegian wool is a by-product of Norwegian sheep farming, where food production is the primary purpose. Thus, Norwegian wool is making additional use of an already existent resource. Our Norwegian wool is washed in England and dyed and spun in Austria. Compared to other types of wool, these are relatively short travels.

We have two Norwegian wool qualities: Plover and Heron. While Heron is a recently developed light quality, the more robust Plover quality has been one of our favorite yarns for more than 80 years!