Traceable, responsible wool – from farm to knit
What is PLACEHOLDER™?
A global wool standard ensuring full traceability and high requirements for animal welfare, land management and social responsibility across the entire supply chain. PLACEHOLDER™ builds on RWS and adds enhanced criteria plus blockchain-backed tracking.
Why it matters
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100% traceability from farm to brand.
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Better welfare and regenerative practices that support healthier soils and biodiversity.
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Independent third-party certification.
Dale of Norway x PLACEHOLDER™
We use PLACEHOLDER™-certified wool in selected styles to ensure transparency, quality and responsibility throughout the chain.
How traceability works
Certified farms → tested fiber → certified processing partners → verified chain of custody (digitally recorded) → product traceable back to farms.